AA Breakdown Cover – Today
In 1967 the AA launched it’s insurance brokerage arm which
has expanded steadily ever since, selling not only car
insurance, but home, and travel insurance too. Services are
offered to the whole market and not just to AA members.
In 1973 the AA moved home, from it’s historic former head
office location in London’s Leicester Square which had been home
since 1908, to Basingstoke in Hampshire. The AA continued it’s
tradition of campaigning about motoring issues, when in 1983
legislation was passed making it mandatory to wear a seatbelt
while in a moving car. They also campaigned heavily for the
introduction of lead free petrol.
In 1992 the AA launched it’s driving school franchise, which
has expanded to have around 1,800 instructors today. The AA also
rapidly expanded it’s list of publications of maps and travel
guides covering locations across the UK and through out the
world. The AA are now a world leader in the field of travel
publications, with titles in 29 languages.
By 1994 AA membership was just over 8 million and in 1999
their members voted the de-mutualise, so the company was sold to
Centrica for £1.1 billion. Following this deal the AA moved
it’s home once more, relocating it’s head office to Farnborough,
In 2002 the AA Motoring Trust was founded in order to
continue the non commercial activities of the group. 2003 saw
the introduction of the AA mobility service, which won the
insurance times innovation of the year award. Any customer with
comprehensive cover now receives a free courtesy car after a
breakdown that cannot be repaired at the roadside.
2004 saw the introduction of the AA online route planner, one
of the UK’s most popular free online route planning services. By
entering your start location and your destination, the service
will provide you with step by step instructions, map, distances
and approximate timescales for each leg of the journey.
Also in 2004, the AA launched the AA buyers guide, a guide to
help car drivers when they are purchasing either a new or used
car. The travel books under the brand “Key Guide” were
released, as well as the AA Telephone Savings Account.
In 2005 the AA was sold once more in a deal worth £1.75
billion in a joint deal with European private equity firms CVC
and Permira. This deal represented a significant profit on the
sum paid by Centrica a short 6 years earlier. This deal resulted
in the AA moving it’s head office back to Basingstoke once more.
2006 saw the AA continue it’s fight against speed traps, by
including the locations of speed cameras on it’s maps and road
In 2007 CVC and Permira merged with Saga. During the deal the
AA was valued at £3.35 billion. In 2008 the AA had over 15
million members, and attended 3.6 million breakdowns.
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