In 1967 the AA launched it’s insurance brokerage arm which has expanded steadily ever since, selling not only car insurance, but home, and travel insurance too. Services are offered to the whole market and not just to AA members.
In 1973 the AA moved home, from it’s historic former head office location in London’s Leicester Square which had been home since 1908, to Basingstoke in Hampshire. The AA continued it’s tradition of campaigning about motoring issues, when in 1983 legislation was passed making it mandatory to wear a seatbelt while in a moving car. They also campaigned heavily for the introduction of lead free petrol.
In 1992 the AA launched it’s driving school franchise, which has expanded to have around 1,800 instructors today. The AA also rapidly expanded it’s list of publications of maps and travel guides covering locations across the UK and through out the world. The AA are now a world leader in the field of travel publications, with titles in 29 languages.
By 1994 AA membership was just over 8 million and in 1999 their members voted the de-mutualise, so the company was sold to Centrica for £1.1 billion. Following this deal the AA moved it’s home once more, relocating it’s head office to Farnborough, Hampshire.
In 2002 the AA Motoring Trust was founded in order to continue the non commercial activities of the group. 2003 saw the introduction of the AA mobility service, which won the insurance times innovation of the year award. Any customer with comprehensive cover now receives a free courtesy car after a breakdown that cannot be repaired at the roadside.
2004 saw the introduction of the AA online route planner, one of the UK’s most popular free online route planning services. By entering your start location and your destination, the service will provide you with step by step instructions, map, distances and approximate timescales for each leg of the journey.
Also in 2004, the AA launched the AA buyers guide, a guide to help car drivers when they are purchasing either a new or used car. The travel books under the brand “Key Guide” were released, as well as the AA Telephone Savings Account.
In 2005 the AA was sold once more in a deal worth £1.75 billion in a joint deal with European private equity firms CVC and Permira. This deal represented a significant profit on the sum paid by Centrica a short 6 years earlier. This deal resulted in the AA moving it’s head office back to Basingstoke once more.
2006 saw the AA continue it’s fight against speed traps, by including the locations of speed cameras on it’s maps and road atlases.
In 2007 CVC and Permira merged with Saga. During the deal the AA was valued at £3.35 billion. In 2008 the AA had over 15 million members, and attended 3.6 million breakdowns.
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